Your basket is empty. Click + on any title or genre to add it.
CSV is one row per content_id — title-level metadata (network, app, genres, exposures) is repeated across episodes. Stored locally in your browser; clears if you log out.
Samba Discovery
Read-only window into Samba's panel data. Enter the access code to continue.
For prospect demos · jayf@samba.tv
Samba Discovery
UK content & advertiser taxonomy
Idle
Content discovery
What's resonating on Samba's panel?
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Type 2+ characters to search the 180-day exposure master.
Every genre tagged on a panel-aired show in the last 180 days. Pick one to see the top titles in the detail pane on the right.
Describe what you're after — e.g. "shows similar to Love Island", "gritty British detective dramas", "baking and competition shows for families". Suggestions are matched against the panel master so every hit has real viewership numbers.
Direct search across episode titles, descriptions, and parent shows over the last 90 days. Picks up team names ("Everton"), themes ("Africa"), events ("Wimbledon"), ceremonies ("Coronation"). Each result is one fixture / episode — repeat broadcasts merged.
Type a keyword, hit Search.
Search Samba's full content catalog — every title we've ever ingested (~10.8M). Use this for titles below the master threshold or outside the 180-day window. Slow (~5s).
Use this when a title isn't in the master — older shows, niche content, regional broadcasts.
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Type 2+ characters to search.
Networks
Channels Samba covers in UK
Click a channel to see 90-day reach & impressions →
Behaviours
Canonical audience definitions
Click a behaviour to resolve it →
Each behaviour expands to a specific top-N content_id filter when an audience is built. Useful for understanding what "Linear Viewers" or "Gamers" actually mean in the field. Always resolved over the last 90 days.
Select a title, advertiser, or behaviour on the left to see details, trends, and breakdowns here.
